For the job
Customer service for several stores and countries in one inbox, where every store has its own view and every language is translated
The stores are listed one by one in the sidebar with their open conversations, each brand can have its own help center, domain and chat, and the team can write in their own language while the customer gets the reply in theirs.
Lukas Weber · Nord Atelier DEBefore and after
What customer service for several stores looks like before and after one shared inbox
The example is a made-up business with three stores in Denmark, Sweden and Germany. It's a typical setup, not a measurement.
Without the order beside the conversation
4 steps- 1One inbox per store and country that must be checked separately
- 2German messages are copied into a translator and back
- 3The order is looked up in the right store's admin
- 4No overview of what is waiting
With Respoe
3 steps- 1One inbox with a view per store and the number of open conversations
- 2The message is shown translated, and the reply is sent in the customer's language
- 3The order is fetched from the store the conversation belongs to
Guide
How to run customer service across stores, countries and languages without building a team per country
Most businesses with several stores can run customer service from one team if the stores are kept apart in the right places.
- 01Keep customers separate per store but the team togetherThe customer should experience their own store with its own name, domain and help center, while the team works in one inbox.
- 02Write articles per market, not just per languageShipping prices, delivery times and return addresses differ by country. A translated Danish article isn't enough.
- 03Answer in your own language and let translation do the restKeep both original and translation in the conversation so you can see what the customer actually wrote.
- 04Assign by store or language when it makes senseIf a colleague speaks German, German conversations can go straight to them.
- 05Use local carriers in the lookupThe customer asks about their parcel at the carrier that delivers in their country. Connect the carriers each store uses.
Checklist
Checklist for customer service across several stores and countries
Common mistakes
The mistakes we see most often and how to avoid them
- Using the same return address and shipping price in every countryIt gives wrong answers from both team and AI. Write the articles per market.
- Giving everyone access to every storeAccess per inbox makes it clear who answers where and keeps data apart where needed.
What Respoe does for you here
How Respoe helps with what the guide describes without you having to build it yourself
Views per store
The sidebar lists each store with its open conversations, so you can work through one at a time.
A help center per brand
Own domain, logo and colours per brand, and the AI answers from the right brand's articles.
Translation both ways
The customer's message is translated into your language, and your reply is sent in theirs.
Orders from every store
The customer's orders are fetched from the store the conversation belongs to, also across platforms.
Rules per store and language
Assign conversations by store, channel or language to the colleagues who should answer.
A chat in each store's design
The chat can have colours, logo and texts per store in Danish and English.
Team includes three webshops and Pro unlimited; an extra webshop costs $30 a month. Multiple brands and help centers are on Pro, and on Pro translations don't count as AI replies.
Integrations
The systems that belong with this way of working
Pricing
You pay one price for the whole team, and you can try everything free for 14 days without a card
Start
$149 / mo
3 users · 500 AI replies · 1 webshop
Team
$299 / mo
10 users · 1,000 AI replies · 3 webshops
Pro
$599 / mo
25 users · 2,000 AI replies · unlimited webshops
Questions we often get about this
Can one agent see every store?
Yes, if they have access to the inboxes. Access is set per inbox, so you can also limit who sees what.
How does translation work?
The customer's message is shown translated into your language, and when you reply, the reply is sent in theirs. Both versions are kept in the conversation.
Can the stores be on different platforms?
Yes, for example a Shopify store and a WooCommerce store in the same Respoe.
Other solutions that often go with this
Try Respoe free with your own inbox for 14 days
Connect your email and webshop, invite the team and answer from Respoe the same day.
- No card needed
- Priced per team, not per seat
- Danish support